Douglas Sullinger
Douglas Sullinger
he/him





Douglas Sullinger

CEO at Vendita - Software Asset Management Service

Douglas Sullinger is the esteemed CEO of Vendita.AI, a Tampa-based provider of cutting-edge artificial intelligence solutions designed to revolutionize the Commercial Real Estate (CRE) sector. With a career spanning over two decades, he has built a reputation as a strategic and results-driven sales executive, recognized for his ability to identify lucrative business opportunities and negotiate high-value deals. His expertise in fostering long-term, mutually beneficial client relationships has established him as a business leader, trusted partner, and advisor in the evolving AI landscape.

A Strong Educational Foundation and Early Career

From the outset of his professional journey, Douglas's acute understanding of sales cycles and technical solutions set him apart in a competitive industry. He began his academic journey at Ohio State University from 1984 to 1987, but a medical issue temporarily interrupted his education. Demonstrating resilience and determination, he returned to his studies in 1991 and ultimately earned a Bachelor of Science in Business from the University of Toledo in 1988. His education equipped him with critical skills in enterprise software, negotiation, and strategic planning, which would serve as the bedrock of his career. Armed with technical knowledge and an instinct for closing deals, he entered the workforce with a competitive advantage that propelled him forward.

Excelling in Enterprise Software and Business Development

Sullinger's career gained momentum in the late 1990s when he joined Baan, the second-largest enterprise resource planning software company in the United States, as an Assistant Vice President. Between 1998 and 2001, he quickly distinguished himself as a top performer in enterprise software sales, taking on leadership responsibilities and rising to the forefront of the company’s sales and consultation division. His ability to drive revenue growth and enhance operational efficiency led to significant organizational advancements.

Building on his success, Doug Sullinger transitioned to Cap Gemini Ernst & Young in 2001 as a Senior Manager of Business Development. Over the next two years, he played a crucial role in software implementation, management consulting, and strategic account planning, directly influencing the firm’s expansion and client success. His contributions solidified his reputation as a results-oriented business development executive during this period.

Key Leadership Roles at IBM and Vendita Corporation

In 2004, Doug joined IBM as an Enterprise Software Sales Manager, overseeing North America's Business Unit for the Infosphere Solutions portfolio. His expertise in master data management and information integration enabled him to streamline complex business processes and drive impactful results. His tenure at IBM reinforced his reputation as a leading industry expert capable of navigating intricate business environments and delivering exceptional value to clients.

Recognizing the opportunity to apply his experience on a broader scale, Sullinger took on the role of Vice President of Sales and Marketing at Vendita Management Services in 2007. He led a team of Oracle Certified Partner experts focused on selling ERP, CRM, and technology software solutions. His tenure was marked by developing strategic market plans that reinforced Vendita’s standing as a prominent player in the industry.

Strategic Leadership at Vendita Corporation and Vendita.AI

In January 2010, Douglas Sullinger was appointed Chief Executive Officer of Vendita Corporation, an innovative company born from a collaboration between technical experts from Oracle and IBM. Under his leadership, the company has flourished, forging strong partnerships with prominent industry leaders, including Oracle, IBM, Gartner, and Dun & Bradstreet. His forward-thinking vision has guided Vendita Corporation to provide state-of-the-art technological solutions that enhance business operations and efficiency.

Expanding his leadership role, Douglas now serves as the Chief Executive Officer of Vendita.AI, a firm dedicated to harnessing artificial intelligence to optimize business operations within the CRE sector. His relentless pursuit of innovation ensures that Vendita.AI remains at the forefront of AI advancements, empowering clients with cutting-edge tools that drive strategic growth, streamline decision-making, and improve operational efficiency. His leadership has positioned the company as a key influencer in the intersection of AI and real estate technology.

Commitment to Community and Philanthropy

Beyond his professional accomplishments, Sullinger is deeply committed to community engagement and philanthropy. He finds immense fulfillment in coaching youth sports and instilling valuable teamwork, perseverance, and dedication lessons in young athletes. His mentorship extends beyond the playing field, shaping future leaders who carry these principles into their personal and professional lives.

Additionally, Doug actively supports various charitable causes, including contributions to Catholic charities and the Moffitt Cancer Center. His philanthropic efforts reflect his unwavering belief in giving back to the community and supporting initiatives that make a tangible difference in people’s lives. His dedication to fostering a culture of generosity and social responsibility exemplifies his well-rounded approach to leadership.

A Legacy of Innovation and Leadership

Douglas Sullinger embodies the essence of a visionary sales executive and business leader. His ability to anticipate industry trends, build strategic relationships, and adapt to the ever-changing technological landscape has established him as a prominent figure in artificial intelligence and commercial real estate solutions. With an impressive track record of success, he continues to push the boundaries of innovation, setting new standards for excellence in AI-driven business solutions. His unwavering commitment to growth, leadership, and community impact ensures that his influence will resonate across industries for years.

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Douglas Sullinger

Douglas Sullinger

he/him

Douglas Sullinger is a skilled entrepreneur and visionary leader who specializes in strategic growth, business development, and operational excellence.